Luxury codes and values
Luxury codes and values
Understanding the luxury universe means understanding the rules, codes, values, vocabulary, how it works and the importance of detail.
profile
- Anyone wanting to work in the luxury universe
Duration
A 4-hour workshop
Prerequisites
-
No specific prerequisites are required to take this course
Level
- Beginner
Objectives
- Understand the spirit and notions of luxury
- Master the universe’s codes and values to better adapt to it
Training tools
- A PowerPoint presentation
- Films
- Brainstorming sessions
Teaching content
- Introduction
- Luxury values
- Luxury codes
- Elegance of vocabulary
- The importance of a luxury attitude and savoir-vivre
- Refinement of details
- Client motivations
- Customisation and excellence
- Use of digital to create experiences
- Overcoming new challenges
Follow-up and assessment
-
Skills are assessed throughout the training course
AT THE END OF THE COURSE
You will have
- An overall vision of the luxury universe
- An understanding of its codes, values and how it works
Validation
- All attendees are awarded an attendance certificate at the end of the course subject to the validation of their skills
Tutor
- Dominique HARNOIS
