Tell a story

Tell a story

Storytelling is nothing new… but we have never talked about it so much.

Storytelling is about bringing designs to life and showcasing a brand’s soul, DNA and values. It creates a touch of emotion and refinement. It is integral to the art of sales.

Storytelling has evolved… The change is significant with new challenges and stakes. After explaining the iconic values and products, storytelling now puts the spotlight on the brand’s legacy, founder, geographical origins, famous clients, crafts, expertise and legitimacy within its universe.

With a blend of heritage and modern times, new technologies and social networks have revived the Art of storytelling. The main thing is to stand out from competitors, make a statement and especially grab clients’ attention.

profile

  • Retail teams, marketing and training teams at luxury brands
  • New employees at luxury brands who want to improve their storytelling skills

Duration

 
A 4-hour workshop

Prerequisites

  • This course does not require any specific prerequisites

Level

  • Beginner

Objectives

  • Create an official pitch that showcases the brand
  • Inspire fresh desire to fuel motivation
  • Enrich sales pitches
  • Improve team spirit
  • Enhance a seminar with a creative activity

Training tools

  • PowerPoint Presentation
  • Teaching activities
  • Brainstorming and writing workshops
  • Sharing of experiences

Teaching content

  • Storytelling or storymaking
  • Importance within the client experience
  • Create an official pitch
  • How to assess the success of storytelling
  • Build confidence in storytelling
  • Challenges

Follow-up and assessment

  • Skills are assessed throughout the training course

At the end of the course

You will be able to

  • Master the importance of storytelling in luxury
  • Improve skills in telling stories and romanticising sales

Validation

  • All attendees are awarded  an attendance certificate at the end of the course subject to the validation of their skills

Tutor

  • Dominique HARNOIS

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Contact us for further information

REGISTRATION FORM

Client Information

Chosen training course

* Compulsory fields

Terms and Conditions

  • The registration form needs to be returned either by email at contact@academieduluxe.com or by post at l’Académie du Luxe 21 avenue Foch 75116 Paris. Once the form has been received, the turnaround time is between 1 or 2 days maximum. We will confirm you if there are still some places left for the training course and we will send you a training contract that will need to be returned, signed and stamped.
  • The payment can be made either by check or by bank transfer 30 to 15 days before the beginning of the training course. The registration will then be definitive.
  • In case of a cancellation of the training by the Académie du Luxe, the payment will be entirely returned by post, with a new date proposal.

Académie du luxe
21, avenue Foch
75116 Paris

If you need further information, please contact us.

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