The Art of selling in the jewelry and watch universe

The Art of selling in the jewelry and watch universe

« Luxury begins when emotion overpowers reason »

Treating clients like guests, turning a visit into a unique and memorable experience to stand out from competitors. This is the challenge for luxury boutiques nowadays.

The Académie du Luxe provides an operational course in the Art of selling luxury specific to the jewelry and watch market.
It teaches attendees sales techniques specific to these products and helps them master the sales protocol.

profile

  • Retail managers, boutique managers, sales ambassadors
  • People who want to work in sales in these markets and perfect their skills

Duration

 
2 days or 14 hours

Prerequisites

  • This course is suitable for people who already work in sales

Level

  • Advanced

Objectives

  • Understand client expectations
  • Master the power of listening and questions
  • Learn protocols to bring sales to life
  • Gain techniques to build talent

Training tools

  • PowerPoint Presentation
  • Films
  • Teaching activities
  • Role plays and discussion
  • Themed workshops

Teaching content

  • Emotions and feelings surrounding a piece of jewelry and watch
  • Evolution of the sales profession
  • Mission of a Sales Ambassador and excellence
  • The ten initial thoughts in sales
  • The winning attitude
  • Jewelry and watch sales protocol
  • The five stages in the Art of selling
  • Handling demanding clients
  • Relevant use of CRM
  • The importance of creating an action plan in boutique management
 

Jewelry Workshop

  • Typology of jewels
  • Metals and hallmarks
  • Explain how a piece of jewelry is made

Watch Workshop

  • Types of movement
  • Technical watch vocabulary
  • Explain how a watch is made

Follow-up and assessment

  • Skills are assessed throughout the training course

AT THE END OF THE COURSE

You will be able to
  • Improve the quality and quantity of your personal performance by mastering techniques specific to the segment
  • Master sales protocols currently in force in these markets

Validation

  • All attendees are awarded an attendance certificate at the end of the course subject to the validation of their skills

Tutor

  • Dominique HARNOIS

Print this course sheet

View dates and prices

Contact us for further information

REGISTRATION FORM

Client Information

Chosen training course

* Compulsory fields

Terms and Conditions

  • The registration form needs to be returned either by email at contact@academieduluxe.com or by post at l’Académie du Luxe 21 avenue Foch 75116 Paris. Once the form has been received, the turnaround time is between 1 or 2 days maximum. We will confirm you if there are still some places left for the training course and we will send you a training contract that will need to be returned, signed and stamped.
  • The payment can be made either by check or by bank transfer 30 to 15 days before the beginning of the training course. The registration will then be definitive.
  • In case of a cancellation of the training by the Académie du Luxe, the payment will be entirely returned by post, with a new date proposal.

Académie du luxe
21, avenue Foch
75116 Paris

If you need further information, please contact us.

Photo Gallery