Jewelry product secrets and expertise

Jewelry product secrets and expertise

Buying a piece of jewelry is not just about price or material.
It is a proof of love, a weapon of seduction, an attribute of power, a  beauty ornament, jewelry is a concentrate of strong emotions capturing both the rational, emotional and relational.

Explore the jewelry market, its key figures, latest creative trends and dive into the heart of jewelry expertise.

profile

  • Marketing directors, jewelry product managers, jewelry designers, PR managers, sales teams
  • Jewelry enthusiasts

Duration

 
One day or 7 hours

Prerequisites

  • This course does not require any specific prerequisites

Level

  • Beginner

Objectives

  • Gain knowledge about jewelry, techniques, the jewelry market, the creation process and different stages of production
  •  Understand how a jewelry collection is built

Training tools

  • PowerPoint Presentation
  • Films and reports
  • Meetings with professionals with a passion for jewelry and its history
  • Exhibition and museum visit
  • Teaching activities

Teaching content

  • Notions, emotions and sentiments surrounding a piece of jewelry
  • The jewelry market and its main actors
  • Major changes
  • Creative trends
  • New jewels and new ways of wearing it
  • Jewelry and women
  • Typology of jewels
  • Jewelry techniques
  • Metalwork and the importance of hallmarks
  • Approach by segment : Jewels, Jewelry and Haute Joaillerie
  • Building a jewelry collection
  • From brief to jewel box: the different stages

Follow-up and assessment

  • Skills are assessed throughout the training course

AT THE END OF THE COURSE

You will gain
  • An overall vision of the market’s structure and its main actors
  • The major creative trends, new jewelry and ways of wearing it
  • Technical terms and jewelry techniques
  • An understanding of the different stages of production
You will be able to
  • Enhance jewelry expertise

Validation

  • All attendees are awarded an attendance certificate at the end of the course subject to the validation of their skills

Tutor

  • Dominique HARNOIS

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REGISTRATION FORM

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Terms and Conditions

  • The registration form needs to be returned either by email at contact@academieduluxe.com or by post at l’Académie du Luxe 21 avenue Foch 75116 Paris. Once the form has been received, the turnaround time is between 1 or 2 days maximum. We will confirm you if there are still some places left for the training course and we will send you a training contract that will need to be returned, signed and stamped.
  • The payment can be made either by check or by bank transfer 30 to 15 days before the beginning of the training course. The registration will then be definitive.
  • In case of a cancellation of the training by the Académie du Luxe, the payment will be entirely returned by post, with a new date proposal.

Académie du luxe
21, avenue Foch
75116 Paris

If you need further information, please contact us.

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