The Art of selling in fashion and leather goods

The Art of selling in fashion and leather goods

« What you wear is how you present yourself to the world, especially today when human contacts go so fast. Fashion is instant language » 

Miuccia Prada

Discussing a silhouette, the fabric’s beauty, the quality of a cut or fit and the standard of expertise in a good pitch is vital.

But it means you forget that, through a garment, you sell seduction, the sense of feeling beautiful, the joy of looking good.

This operational course combines theory and practice to improve talent and performance in the world of Fashion and Leather goods.

« I don’t design clothes, I design dreams » 

Ralph Lauren

profile

  • Retail managers, boutique managers, sales ambassadors
  • People who want to perfect their skills in the Art of selling in fashion, leather goods and footwear

Duration

 
3 days or 21 hours

Prerequisites

  • This course is suitable for people who already work in sales

Level

  • Advanced

Objectives

  • Gain the knowledge required to improve performance
  • Master the impact and power of storytelling
  • Learn the sales protocols specific to each market

Training tools

  • PowerPoint Presentation
  • Teaching activities
  • Films
  • Role play and discussion
  • Themed workshops

Teaching content

« Style is a way to say who you are without having to speak. »
Rachel Zoe

The Art of selling luxury  

  • The mission of a sales ambassador in fashion and accessories
  • The ten initial thoughts in sales
  • Key drivers: emotion and the joy of feeling beautiful 
  • The five stages in sales
  • Handling demanding clients
  • Efficient use of the client database
  • Planning a shop’s activity

Fashion Workshop  

  • History of fashion
  • Realities of the market and its main actors
  • Materials and fabrics
  • Technical vocabulary
  • Sales protocol

Leather Goods and Luggage Workshop 

  • History of leather goods and luggage
  • Realities of the market and its main actors
  • Types of leather
  • Technical vocabulary
  • Sales protocol

Footwear Workshop 

  • History of footwear
  • Realities of the market and its main actors
  • Technical terms
  • Sales protocol

Follow-up and assessment

  • Skills are assessed throughout the training course

AT THE END OF THE COURSE

You will be able to
  • Master everything there is to know to become a successful sales ambassador
  • Have the right attitude to seduce, win over and gain loyalty from increasingly demanding luxury clients

Validation

  • All attendees are awarded an attendance certificate at the end of the course subject to the validation of their skills

Tutor

  • Dominique HARNOIS

Print this course sheet

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Contact us for further information

REGISTRATION FORM

Client Information

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Terms and Conditions

  • The registration form needs to be returned either by email at contact@academieduluxe.com or by post at l’Académie du Luxe 21 avenue Foch 75116 Paris. Once the form has been received, the turnaround time is between 1 or 2 days maximum. We will confirm you if there are still some places left for the training course and we will send you a training contract that will need to be returned, signed and stamped.
  • The payment can be made either by check or by bank transfer 30 to 15 days before the beginning of the training course. The registration will then be definitive.
  • In case of a cancellation of the training by the Académie du Luxe, the payment will be entirely returned by post, with a new date proposal.

Académie du luxe
21, avenue Foch
75116 Paris

If you need further information, please contact us.

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