Watch and jewelry merchandising

Watch and jewelry merchandising

« Simplicity is the perfect harmony between the beautiful, useful and fair. »

Frank Lloyd Wright

In the luxury universe, recent changes in roles related to luxury goods distribution require in-depth knowledge of artistic, digital and visual merchandising aspects.

Join us for a day exploring the history of merchandising techniques, the latest trends and golden rules for presenting watches and jewelry.

profile

  • Watch and jewelry shop managers, sales teams
  • Marketing heads and managers, watch and jewelry product managers
  • Visual merchandisers, trade marketing managers
  • Retail and wholesale network managers

Duration

 
One day or 7 hours

Prerequisites

  • This course requires prior knowledge of Merchandising

Level

  • Advanced

Objectives

  • Learn about the evolution of merchandising
  • Learn its importance for a brand’s image
  • Explore the latest trends in sensory and experiential marketing
  • Learn the different basic techniques in watch and jewelry Merchandising

Training tools

  • PowerPoint Presentation
  • Films
  • Practical workshops
  • Teaching activities
 

Teaching content

  • Introduction
  • Potted history of Merchandising over time
  • Merchandising objectives and missions
  • Language of luxury: colors, shapes and materials
  • Importance of lighting
  • Latest trends
  • The boutique concept
  • The luxury boutique of the 21st century
  • Different types of retail outlets
  • Zoning or traffic flow in store
  • The four revolutions in merchandising
  • The main principles in merchandising
  • Merchandising guidelines and shared language
  • The ten golden rules in window displaying
  • The stages in building a merchandising campaign

Three workshops 

  • Displaying a showcase or counter
  • Measuring a showcase
  • Covering a showcase and logo positioning

Follow-up and assessment

  • Skills are assessed throughout the training course

AT THE END OF THE COURSE

You will be able to
  • Put technical merchandising guidelines into practice
  • Display jewelry and watches whilst meeting commercial and design objectives
  • Create a strong visual identity and successful merchandising

Validation

  • All attendees are awarded an attendance certificate at the end of the course subject to the validation of their skills

Tutor

  • Dominique HARNOIS

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Contact us for further information

REGISTRATION FORM

Client Information

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Terms and Conditions

  • The registration form needs to be returned either by email at contact@academieduluxe.com or by post at l’Académie du Luxe 21 avenue Foch 75116 Paris. Once the form has been received, the turnaround time is between 1 or 2 days maximum. We will confirm you if there are still some places left for the training course and we will send you a training contract that will need to be returned, signed and stamped.
  • The payment can be made either by check or by bank transfer 30 to 15 days before the beginning of the training course. The registration will then be definitive.
  • In case of a cancellation of the training by the Académie du Luxe, the payment will be entirely returned by post, with a new date proposal.

Académie du luxe
21, avenue Foch
75116 Paris

If you need further information, please contact us.

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